Our Team
Alex Ferreira
Through the relationships he built during his tenure at Target and his reputation,
Alex has assembled some of the
best retail minds in the business.
He built his business — and his team — on three core values: knowledge, service, and integrity. Since 2013, Alex has positioned FGM for exponential growth with
Target and Best Buy.
John Hoffer
John’s network and knowledge base is extremely comprehensive. He has worked across all merchandising roles at Target, led the
Seventh Generation Target sales team and now, focuses on categories in the
Health & Wellness space at Target.
During his 15 years in the retail landscape, John spent time in Beauty, OTC Healthcare, Household Essentials, Grocery, and Toys and Sporting Goods.
He specializes in launching brands at Target.
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Steve Guild
A long-term buyer at Target and Best Buy, Steve understands the retail experience on a deep level.
While at Best Buy, Steve served as the Director of Global Merchandising, helping to launch Best Buy China and Best Buy Mexico.
His relationship-driven personality and
attention to detail ensures success for
both vendors and buyers.
Emily Holton
Emily’s comprehensive merchandising experience at Target gives her the ability to think and see through the lens of a buyer.
During her tenure at Target, Emily worked across every merchandising pyramid: apparel, home, beauty, household essentials, and grocery.
Today, her collaborative and dedicated work ethic guides manufacturers as they think about growing and evolving their business within Target.
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Sandra Smith
After extensive experience in inventory management and demand planning with
Best Buy, Sandra joined the manufacturing representative side as an account manager working with national brands in hardlines.
Through a dedicated work ethic, Sandra supports vendors and retail partners grow and succeed in a changing retail environment.
Annie Adelmann
Annie’s merchandising career has equipped her with deep knowledge of Target’s systems.
Resourceful and organized, Annie has experience partnering with large national vendors, including Apple, Beats and Amazon.
An account manager at FGM, she oversees multiple categories, including personal care, household cleaning and electronics.
Mike McKiernan
During his 23-year merchandising career at Target, Mike led merchandising and cross functional teams to deliver
strong results and marketshare gains.
An expert in understanding and driving exceptional financial results, Mike is
motivated and persistent.
His unique ability to interact with both CEOs and entry level team members has enabled him to work well with large brands and start-ups.
Angie Lee
Angie harnesses and interprets the power of data. Understanding that data plays a critical role in buyers’ decisions, she adds a key piece of operational support to every interaction.
Angie has worked for Target, Gap, and Maurices in beauty, household, commodities, and
softline categories.
Along with her SAP reporting expertise, she brings a strong business acumen and solution-oriented thinking to the team.
Annie Adelmann
Annie’s merchandising career has equipped her with deep knowledge of Target’s systems.
Resourceful and organized, Annie has experience partnering with large national vendors, including Apple, Beats and Amazon.
An account manager at FGM, she oversees multiple categories, including personal care, household cleaning and electronics.